Anita Goodesign Cowboy Hats Book

Yeehaw! Custom cowboy hats are one of the hottest trends riding the western frontier right now. Across western towns and destinations, specialty hat shops invite visitors to choose from a vibrant spectrum of hat colors and personalize them with ribbons, playing cards, jewelry, feathers, and a wide range of distinctive accessories. Some adventurous makers even take it a step further by branding their hats for a truly one-of-a-kind statement.

Inspired by this creative movement, this embroidery collection explores the connection between hat making and embroidery—both art forms centered on personal expression and thoughtful customization. While traditional embroidery is a flat art form, cowboy hats naturally feature dimension and structure. The goal behind this collection was to bridge those two worlds by creating embroidery designs that capture the bold, dimensional character of custom western hats.

The journey began with the creation of a striking 40" x 40" embroidered cowboy hat artwork designed for gallery display in Aspen. Through experimentation and creative exploration, the concept evolved into a series of layered embroidery designs that create the illusion of dimension using abstract running stitches and layered elements. The result is a visually rich hat design that looks stunning in any color combination, with subtle shading that creates a striking, almost photographic effect from a distance.

The designs were then expanded to include a smaller, more manageable hat option that is easy to customize and personalize. Additional elements—such as hat bands, feathers, and accessories—are layered using creative embroidery techniques to build depth and personality into every finished piece.

This collection is designed to make each hat uniquely your own, offering a variety of customization options including:

Brims with Attitude
Choose from more than 10 sayings, or use the blank brim option to add your own custom message.

Stylish Hat Bands
A variety of hat band designs allows makers to tailor the look to their personal style.

Playing Cards
Select from over 25 playing card options to add a playful, personalized detail.

Pocket Knife Accents
A classic western detail—add a pocket knife element for extra character.

Feathers
No cowboy hat is complete without a feather or two to finish the look.

The collection also includes a 40-page full-color book.

Important: This is an add-on design set for the Artful Embroidery Collection. Complete instructions for creating the designs are included in the main book. This set contains only the cowboy hats and hat accessories; the backgrounds shown in sample images are from the Artful Embroidery Collection.